Top 5 Social Networking Apps in Russia: Q4 2024 Performance

In the fourth quarter of 2024, the top social networking applications in Russia exhibited diverse performance trends across downloads, revenue, and active users, according to data from Sensor Tower.

VK Messenger: Live chat, calls saw a fluctuating pattern in weekly revenue, ranging from $102 to $166, with a peak mid-November. Weekly downloads demonstrated a downward trend towards the end of the quarter, dropping from 316K in late October to 85K by the end of December. Active users showed a notable increase, peaking at 18.2M in mid-December before declining to 13.4M by the quarter's close.

Telegram Messenger experienced a steady rise in weekly revenue, climaxing at approximately $675K by the end of December. Downloads surged in mid-December, reaching 564K. Active user numbers remained relatively stable, maintaining around 114M throughout the quarter.

WhatsApp Messenger recorded a consistent download rate, with a notable increase to 371K in the final week of December. Active users hovered around 111M, showing slight fluctuations over the quarter.

VK: social network, messenger showed a steady revenue flow, peaking at $241K in late December. Downloads increased towards the end of the year, reaching nearly 295K. Active users remained robust, with the highest count at 87M in early October, slightly dropping towards the year's end.

Threads maintained a moderate download rate, with a slight dip mid-quarter but closing with 58K. Active users grew steadily, surpassing 1M by the end of December.

These insights highlight the dynamic nature of app usage in Russia, with more detailed analytics available via Sensor Tower.